Content can be so much more interesting these days than it was in the past. Back in the early days of the Internet, content was stuff you wrote down. Period. There were few pictures and almost no audio or video. The adoption of broadband Internet access has changed that
Today, in addition to your written content, you can also feature audio and video content. Podcasting — recording spoken messages that your site visitors can download — and streaming videos are some of the hottest technologies on the Web right now.
You do have to have some specialized equipment to create podcasts and videos, though, and it’s a little more involved when it comes to placing them on your Web site so that others can download them. I don’t go into the details of how to do that here. If you want additional information about creating those kinds of content
there are dozens of really good books (including For Dummies books like Podcasting For Dummies, by Tee Morris and Evo Terra) on those topics.
You don’t have to create videos to have them as content on your site, though. YouTube — Google’s video service — is a great way to include video content on your site. All you have to do is find videos that relate to your Web site and then you can add them to the page or to your blog by copying and pasting a snippet of code into the HTML on your site.
Multimedia content offers a little variety for your Web site. Because multimedia is the Internet darling of the moment, there’s no reason not to tap into this alternative to fill out your content offerings. Anything that draws visitors to your site is a useful tool for improving your AdSense revenues.