When you’re considering a mobile surfer as part of the audience for your site, keep in mind the different uses for the mobile Web. Google has done a lot of research in this area and has defined three types of mobile surfers:
1.Repetitive Now: This is the group of mobile surfers who have a set of online activities that they conduct from their phones on a regular basis. Some of the repetitive tasks these surfers perform are checking the weather, reading news stories and blog posts, and checking stock quotes
2.Bored Now: The Bored Now group of Web surfers have a few minutes of downtime and don’t know what else to do in such a short amount of time. Out comes the phone, and the Web browser is opened to occupy their minds for just a few minutes. This type of mobile surfer is probably the most targeted because this is the only area where true e-commerce dollars can be captured. Bored Now surfers are selecting ringtones, downloading videos, and adding themes to their phones.
3.Urgent Now: “We need it right now” is the motto of this group of mobile surfers. These people are booking, changing, or checking airline flights, booking hotel rooms, finding directions, or locating restaurants. They need information now, so they pull out their phones to find it.
As you consider these three types of mobile surfers, think about which group you’re targeting because the group determines whether AdSense ads will even be acknowledged by these users. The Repetitive Now group and the Bored Now group might click your ads. Unless there’s something very compelling about them, the Urgent Now group is likely to pass right by an ad and go straight for the information they seek