Types of Marketing Strategies

Strategies based on market Dominance
Typically there are four types of market dominance strategies:

leader
challenger
follower
nicher

Innovation Strategies-
This deals with the firm rate of new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. There are three types:

pioneers
close followers
late followers

Horizontal Integration

vertical integration
diversification (or conglomeration)
intensification

Aggressiveness Strategies
This asks whether [...]

Full Story »

Ads

Connect With us