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	<title>ITUCU &#187; STRATEGIC MARKETING PLANNING</title>
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		<title>MARKETING PLAN</title>
		<link>http://churmura.com/business/marketing-plan/22462/</link>
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		<pubDate>Sat, 14 Nov 2009 07:17:57 +0000</pubDate>
		<dc:creator>Rashmi</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[MARKETING PLAN]]></category>
		<category><![CDATA[STRATEGIC MARKETING PLANNING]]></category>

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		<description><![CDATA[A marketing plan may be part of an overall Business Plan. In general terms, it must: Describe and Explain the Current Situation Specify the Expected Results (objectives) Identify the Resources that will be needed (including financing, time, and skills) Describe the Actions that will need to be taken to achieve the objective(s) Devise a Method [...]]]></description>
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