Tag Archives: Marketing
THE ADVANTAGES AND DISADVANTAGES OF SETTING SALES QUOTAS
ADVANTAGES OF SETTING SALES QUOTAS Sales quotas are an important tool in the hands of the executive or sales manager so as to have an effective control over the sales personnel and the selling costs. It is a control device on … Continue reading
THE REQUISITES OF SUCCESSFUL SALES QUOTA SYSTEM
1. Accurate, Fair Attainable Quotas: The first and the foremost requisite of a successful quota system I that the quota assigned to a salesman must be accurate, fair and attainable. Setting unrealistic and non-attainable quota creates problems both to the … Continue reading
Methods of Determining Sales Quotas
The sales quota of an enterprise may be determined in many ways. However, the basic methods of determining sales quotas are as follows : Executive Opinion Method Past Performance Method Sales Force Composite Method 1. Executive Opinion Method : … Continue reading
FACTORS DETERMINING SALES QUOTA
The desired profits can be achieved only if the sales quotas are adequately fixed. For example, if unattainable sales quotas are fixed the salesman may become nervous and thus may give up making necessary effort. Hence before fixing the sales … Continue reading
SALES QUOTAS
MEANING AND DEFINITION OF SALES QUATA In addition to allocating sales territories to obtain adequate control it is essential for the sales manager to fix adequate sales quota for the individual salesman to be achieved during a given period. Sales … Continue reading
ADVANTAGES OF SALES TERRITORIES
ADVANTAGES OR IMPORTANCE TO THE ENTERPRISE 1. Market potentiality of each sales territory can be more fully tapped. 2. Activities of each salesman can be more effectively planned, compared, controlled and evaluated. 3. A fair wage for evaluating salesman’s performance … Continue reading
MIS Application Areas
The various areas where MIS can be used are detailed here. Financial Management Information System A financial MIS gives information which is related to function to employees in an organization. It integrates financial and operational information from various sources into one … Continue reading
Advertisement is necessary
Advertisement or publicity has today gained a phenomenal significance. Naturally it is wrong to negative its use. In fact the modern age cannot do without advertisement. Formerly the newspaper, house magazines and other printed media of advertisements were the chief … Continue reading
Trade Mark
A brand is registered under ‘ The Trade & Merchandise Mark Act, 1958’ it is called ‘Trade Mark’. Invariably, all the trade marks are brands, but all the brands are not trade marks. Trade mark is a very vast term, … Continue reading
Criticism against Branding
There are differing opinion among marketing people about the consensus on whether branding is relevant in the social context. Those in favour gives the advantages and those who are against it, gives the following criticism : 1) Branding is destroying … Continue reading
Importance of Branding
Beside helping in identifying the product brand has other valuable advantages which are mentioned below – 1. Advantages to Producers 1) Price Control : Price are written on the pack of a particular product at a particular brand and therefore, … Continue reading
Methods of Branding & Brand Testing
Branding can be done by using various methods as– 1. Name of the producer The producer imparts his name to the product as in find cars. Remington Typewriters etc 2. Any specific name— When a producer imparts a specific brand … Continue reading
Brand v/v Trade Mark
The difference between brand & trademark are as follows – Criteria Brand Trade Mark 1. Meaning It is a mixture of word, name, sign or design. When a brand is legally registered, it is called trade mark. 2. Scope Its … Continue reading
Types of Brands & Branding Policies
Broadly, brands can be classified as – 1) According to Ownership basis 1. Manufacturer’s Brand When the producer of product himself gives the brand name to the product then passes it to the middlemen, then it is called manufacturer’s brand. … Continue reading
Characteristics of Good Brand
1) The brand name should be simple in pronouncing. For ex. Kodak, Konica, Colgate etc are easy to pronounce. 2) Brand name should be easy to remember and recall. For ex. Colgate, Lux are easy to remember but previously ‘Phoenix’ … Continue reading