Marketing Strategies – Part 2

Marketing Strategies – Part 2

AGGRESSIVENESS STRATEGIES are rated according to their marketing assertiveness, their risk propensity, financial leverage, and product innovation, speed of decision-making and other measures of business aggressiveness. Typically the range of aggressiveness strategies is classified into four categories: Prospector Defender Analyzer Reactor 1 Prospector strategy This is the most aggressive of the four strategies. It typically [...]