Tag Archives: MARKETING CONCEPT
Classification of Marketing Concepts
Generally Marketing Concept is bifuracated in two types— 1. Old / Traditional concept of marketing 2. New/ Modern concept of marketing Old / Traditional concept of marketing – It is the oldest concept of marketing . Under this concept the … Continue reading
Marketing Concept
Marketing & Marketing Concept are basically two different words with different meanings. W.J.Stanton does not consider them synonymous and did summarized that marketing Concept is a philosophy, an expression or business related thinking state whereas Marketing is a process of … Continue reading
INFLUENCE OF MARKETING ENVOIRNMENT ON MARKETING DECISIONS
Environment is a broad spectrum or sets of conditioned which prevail at a given time. For environmentalists, it is air, oxygen, dust, smoke etc .in atmosphere. But in marketing, we mean two things. We have studied it previously. 1) The … Continue reading