MARKETING CONCEPT

INFLUENCE OF MARKETING ENVOIRNMENT ON MARKETING DECISIONS

Environment is a broad spectrum or sets of conditioned which prevail at a given time. For environmentalists, it is air, oxygen, dust, smoke etc .in atmosphere. But in marketing, we mean two things. We have studied it previously. 1) The task environment 2) The broad environment THE BROAD ENVIORNMENT There are two types of factor [...]