Tag Archives: Corporate
THE REQUISITES OF SUCCESSFUL SALES QUOTA SYSTEM
1. Accurate, Fair Attainable Quotas: The first and the foremost requisite of a successful quota system I that the quota assigned to a salesman must be accurate, fair and attainable. Setting unrealistic and non-attainable quota creates problems both to the … Continue reading
SALES ORGANIZATION
Sales Organization is the part of the overall organization structure. It is one that establishes coordination among various sales functions, necessary for the achievement of sales and overall corporate goals. It is the framework of relations wherein the functions related … Continue reading
The basics of business Etiquette and Manners
Firstly, the most important thing to remember is to be courteous and thoughtful to the people around you, regardless of the situation. Consider other people’s feelings, stick to your convictions as diplomatically as possible. Address conflict as situation-related, rather than … Continue reading
Types of Channels of Distribution
There are three kinds of Channel of Distribution also known as channels levels. The channels of distribution , according to Philip Kotler can be classified as – a) Zero –level channel (also known as direct marketing channel) b) One level … Continue reading
Channel of Distribution
Definitions To have a bright picture of what marketing channels actually are following are a few definitions— According to the McCarthy – “Any supreme of institutions from the producer to the consumer, including one or any number of middle-men, is called … Continue reading
Techniques of Sales Promotion- Part 3
3. Salesmen promotion methods As the sales force forms an important part of the organization involved in selling large volume of the product, most of the organizations lay special emphasis on these type of promotion method. The various techniques are … Continue reading
Techniques of Sales Promotion- Part 2
2. Middlemen / Dealers sales promotion For sales increment middlemen’s role is a very important factor to be taken care of. The various middlemen / dealer sales promotion tools are— a) Advertisements In the present marketing scenario, advertising plays a … Continue reading
Methods / Techniques of Sales Promotion
There are two kinds of sales promotion— 1. Consumer sales promotion These are the activities intended to educate or inform the consumers and those intended to stimulate the customers. 2. Dealer / Distributor sales promotion These are the activities to … Continue reading
Process of Price Determination
1. Estimate the demand for the product—Estimation of demand is must for determination of price and demand of product at various prices and elasticity of demand is forecasted. 2. Anticipate the competitors reactions—The type of competition & its level is … Continue reading
Types of Pricing Policies
In a second marketing mix arrival at the right selling price is essential. Right price is determined through pricing research & by adopting the test market techniques. It provides guidelines to the marketing manager to evolve appropriate pricing decisions. Each … Continue reading
Pricing Objectives
Objectives of Pricing decision— 1. Market share- Price factor carries the heaviest responsibility for improving or maintaining market share—a sensitive indicator of customer & trade acceptance. 2. Follow competition—The price leader maintains stable prices in the industries, others follows the … Continue reading
Pricing
Meaning of Price The price is an argument between seller & buyer concerning what is to receive. Price is the mechanism or device at a point of time for translating into quantatitive terms the perceived value of the product to … Continue reading
Limitations of Sales Promotions
Sales promotion can be effective when a few limitations are taken care of – 1. Too much of sales promotion may affect adversely the brand image, suggesting its lack of popularity or overstocking by the company. 2. Sales promotion has … Continue reading
Objectives of Sales Promotion
Many marketing objectives can be met through sales promotion such as— 1. As a mode of entry and to tap new markets. 2. To get new accounts. 3. To retrieve lost accounts. 4. To unload accumulated inventory. For eg. Akai … Continue reading
Sales Promotion Techniques
Meaning and Definitions of Sales Promotions American Marketing Association (AMA) defines sales promotion as “The marketing activities, other than personal selling , advertising and publicity that increases the consumer purchasing and dealer effectiveness such as displays , shows and exhibitions demonstrations … Continue reading