Amazon is taking steps toward integrating ads into its Kindle e-books with two patents filed that outline the process of incorporating targeted advertising in on-demand generated content.
The plan is to serve ads throughout Amazon’s (NASDAQ: AMZN) Kindle e-books, possibly between chapters or after every 10 pages, and in margins, according to the document.
“For instance, if a restaurant is described on page 12 …the advertisement page image… either on page 11 or page 13, may include advertisements about restaurants, wine, food, etc., which are related to restaurants and dining,” is one example in the patent filing.
Amazon isn’t named on the application — the lead name on the document is Hanning Zhou, a group manager of Amazon’s Print-on-Demand Group, who was also involved in creating scanning technology for the Kindle.
In addition to advertising, a cross-reference feature would provide additional information on relevant topics, annotations and support print on-demand copies in PDF and other formats.
“For example, if the customer requests content about ship building, other content about the history of ship building may be added to the requested content for inclusion in the requested printed content,” according to the patent application.