Let’s talk money. As you’ll see while learning the nuts and bolts of it throughout this book, email marketing is a demanding, high-energy effort. Does it really have a strong payoff?  We have a secret to share with you here: Email is driving your offl ine and online growth! It’s true. Although many marketers have [...]

 Spending time improving the “in-business” tactical elements will not signifi cantly improve your email marketing efforts if you have not fi rst effectively defi ned why you are embarking on an email marketing campaign, what the ultimate message you want to resonate with your reader is, and how your reader will be able to demonstrate [...]

 Surf the Internet for a while and you’ll soon notice that nearly every Web page uses blue as the color for its hyperlinks. Why is that?Answering that question requires a little background history. When the Internet first came into being, there was little you could do about page displays. The screens (or monitors) on which [...]

Site design is critical to increasing your AdSense revenue. Both Google (the Brains Behind It All) and AdSense users (Average Janes and Joes working in the Web trenches) have tested different combinations of content, ad placement, and ad design to see what works best. There are some clear leaders — site design is important, and [...]

Content is king! Bet you’ve heard that a few times before, right? It’s an overused phrase that’s lost some of its impact. It’s still true though — content is king. And without enough content (and enough of the right kind of content) on your Web site, you might as well toss the keys to your [...]

Use A/B split-path testing to reduce the amount of content offered in your email copy. On your next send, create two versions of your mailing to send to a representative portion of the group of subscribers who opened but did not click. In the A version, repeat the approach you used in the previous mailing—likely [...]

Make sure you have the following pieces in place for your ongoing email marketingprogram to keep your list clean and your reputation strong: Unsubscribe Suppression Scheme that any customer service replies to outbound mailings are also removed quickly. Ifyou are working as a publisher with other advertisers, or vice versa, it is required underthe CAN-SPAM [...]

A funny thing happens when you are the person who actually clicks the button to sendan email campaign. Even if you are 100 percent sure your email campaign is set up perfectly,when it comes time to click the Send button, your heart begins to race, and youstart questioning everything you have done up to this [...]

When you’re considering adding AdSense referrals to your Web pages, you have the option to refer Google products or non-Google products. Or, youcan refer both if you like — up to three referrals per page. One thing to remember is that you’re limited to three AdSense ads on yourpage. If you have three content units, [...]

The earnings you can expect to make for referrals will vary depending on the product you’re referring. They may also depend on the location of the user you’ve referred the product to. Some referrals pay more when users are U.S. residents, whereas others pay more when users are located in other countries. The difference is [...]

Once you master the ways you can battle into and then within the inbox and have your message read, you still are only halfway to success. The key to a completely optimized email program is to remember that the main purpose of your email is to drive action at another location—a physical location, a virtual [...]