If you are thinking about using video or audio email, just as with general email content, testimonials work very well. They increase the quality of the message and boost the “forwardability” of the message as well. Building a platform and process to capture user-generated video email can be one way to achieve lifelike testimonials. You [...]
Marketing
Participating in revenue sharing in Adsense
You can participate in revenue sharing in two ways. You can sign up with a site that already offers a revenue sharing program and then provide your AdSense Publisher ID and start posting to forums, or you can create your own site and revenue sharing program that other people sign up for. Option A is [...]
Sharing AdSense Revenues
People who publish AdSense ads on their Web sites are always working to find new ways to increase their earnings from AdSense ads. Usually, that means creating new Web sites and blogs and then populating them with content. That’s followed by upkeep on those sites, and over time it becomes afull-time j-o-b. Not everyone has [...]
Earning with video units
Your earnings with video units aren’t much different from the earnings that you generate with other types of AdSense ad units. The difference is all in the display. With video units, you have two opportunities to earn from your placement. The first involves the banner-type ads that appear at the top of the video player, [...]
Getting Started with Video Units
Video units are a little more complicated than click-to-play ads. Video units are actually ads shown along with YouTube videos that are displayed in a specialized player you’ve added to your Web site. You do have some control over what videos you choose to show in your player. You can select the video content you [...]
Knowing your audience
Before you can put anything on paper (or on-screen as is the case here), you have to know who you’re addressing. If you’ve done any targeting research on your Web site, you already have some of this information. If you haven’t, you’d better get to it. The only way you’ll ever reach your audience in [...]
Effecting Email Used in Other Parts of Your Organization
As marketers begin the slow adoption of tactics such as targeting to improve the relevancy of their mailings, the use of email throughout the enterprise is also increasing. However, many companies are not yet centralizing their email initiatives, and even fewer maintain rules to control message frequency, analyze subscriber behavior, orcoordinate their messaging initiatives across [...]
Using Your Email Results for PR Purposes
What follows are our rules for leveraging your email experience thus far for your promotional efforts. Not all of them are press-release-worthy, but in time your actions and involvement in the greater industry can help your email program get there. Get involved. Although we are both involved in a board and/or advisory capacity to many [...]
Using Web Analytics to Match Back to Demographic Targets
If you are a marketer who relies heavily on demographic segmentation—gender, age, income, and so on—then this web analytics approach may be for you. Most web analytics providers can provide not only site user behavior but also demographic details about those users. The source of the demographic data can vary, either in the form of [...]
Using Web Analytics to Optimize Opt-In Points of Interest
A home improvement and equipment retailer puts a simple opt-in form (email address and a Submit button) at the top of every one of its pages on its website. To better understand a subscriber’s interest areas, the company looks at the three previous pages clicked to determine whether there is a common category of products [...]
Changing Personal and Performer Information in Youtube
The personal and performer information that you provided when you set up your account may change, or you may wish to add more details that you left blank when you first started using YouTube. The more details you include, the better viewers will get to know you, your background, and your interests. As a result, [...]
Vendors Today Are Doing Real Integration
Here are just a few web analytic fi rms that have integrated offerings with email service providers (ESPs): • WebTrends has integrated with ExactTarget. WebTrends’ browser overlay functionality allows the user to see the web metrics on top of the email campaign performance. The user can drill into site click behavior to create segments. • [...]
Exploring Web Analytics and Email Integration
Are you ready to integrate and use website clickstream data with your email campaigns? To get started, this section highlights what you need. First you need to already have a good understanding of the email metrics and reporting data contained within your email program.. Next you are going to need a web analytics solution. We [...]
Increasing Email Sending Costs to Improve Top-Line Results
in recent years, third-party accreditation services have emerged that can help to not only improve your deliverability but also to ensure that your emails are delivered with all the graphics fully rendered. There are a few vendors in this space, with the primary players being Goodmail Systems, Return Path, and Habeas. Although these programs will [...]
