If you are thinking about using video or audio email, just as with general email content, testimonials work very well. They increase the quality of the message and boost the “forwardability” of the message as well. Building a platform and process to capture user-generated video email can be one way to achieve lifelike testimonials. You [...]

You can participate in revenue sharing in two ways. You can sign up with a site that already offers a revenue sharing program and then provide your AdSense Publisher ID and start posting to forums, or you can create your own site and revenue sharing program that other people sign up for. Option A is [...]

People who publish AdSense ads on their Web sites are always working to find new ways to increase their earnings from AdSense ads. Usually, that means creating new Web sites and blogs and then populating them with content. That’s followed by upkeep on those sites, and over time it becomes afull-time j-o-b. Not everyone has [...]

Before you can put anything on paper (or on-screen as is the case here), you have to know who you’re addressing. If you’ve done any targeting research on your Web site, you already have some of this information. If you haven’t, you’d better get to it. The only way you’ll ever reach your audience in [...]

As marketers begin the slow adoption of tactics such as targeting to improve the relevancy of their mailings, the use of email throughout the enterprise is also increasing. However, many companies are not yet centralizing their email initiatives, and even fewer maintain rules to control message frequency, analyze subscriber behavior, orcoordinate their messaging initiatives across [...]

What follows are our rules for leveraging your email experience thus far for your promotional efforts. Not all of them are press-release-worthy, but in time your actions and involvement in the greater industry can help your email program get there. Get involved. Although we are both involved in a board and/or advisory capacity to many [...]

If you are a marketer who relies heavily on demographic segmentation—gender, age, income, and so on—then this web analytics approach may be for you. Most web analytics providers can provide not only site user behavior but also demographic details about those users. The source of the demographic data can vary, either in the form of [...]

A home improvement and equipment retailer puts a simple opt-in form (email address and a Submit button) at the top of every one of its pages on its website. To better understand a subscriber’s interest areas, the company looks at the three previous pages clicked to determine whether there is a common category of products [...]

 The personal and performer information that you provided when you set up your account may change, or you may wish to add more details that you left blank when you first started using YouTube. The more details you include, the better viewers will get to know you, your background, and your interests. As a result, [...]

Here are just a few web analytic fi rms that have integrated offerings with email service providers (ESPs): • WebTrends has integrated with ExactTarget. WebTrends’ browser overlay functionality allows the user to see the web metrics on top of the email campaign performance. The user can drill into site click behavior to create segments. • [...]

Are you ready to integrate and use website clickstream data with your email campaigns? To get started, this section highlights what you need. First you need to already have a good understanding of the email metrics and reporting data contained within your email program.. Next you are going to need a web analytics solution. We [...]

Web sites need a place to park. Like the land your house or apartment sits on, a Web host is the physical place on a network where the files that make up your Web site are stored. This physical place has an address (the URL) that makes it possible for people to find the Web [...]

in recent years, third-party accreditation services have emerged that can help to not only improve your deliverability but also to ensure that your emails are delivered with all the graphics fully rendered. There are a few vendors in this space, with the primary players being Goodmail Systems, Return Path, and Habeas. Although these programs will [...]