Category Archives: Marketing
Selling VS Listening
Ninety-seven percent of networkers are destined for failure BEFORE they even start building their home based businesses. With no training on marketing and prospect psychology, without any clue on how to do this business, they are literally told to start … Continue reading
Four Important Things About Affiliate Marketing.
The word Internet has no longer has been known as Internal-network it has become International Network.With internet one can stay connected to whole world and thats the reason affiliate marketing is more popular on internet.One can get all essential tools … Continue reading
MLM Downline Tricks
INTRODUCTION:- We heard about best income oppurtunity which popularly known Multi Level Marketing,which is also known as MLM.MLM is nothing but promoting product or services at the same time building your downline to earn more comissions and sales.But we found … Continue reading
Pratibha Patil’s Crucial China Visit
In many ways, this particular China visit of the Indian President is set to be a crucial factor in altering the trade balance between India and China. Since the times China opened up its economy to the world and encouraged … Continue reading
Limitations of Sales Promotions
Sales promotion can be effective when a few limitations are taken care of – 1. Too much of sales promotion may affect adversely the brand image, suggesting its lack of popularity or overstocking by the company. 2. Sales promotion has … Continue reading
Importance and Advantages of Sales Promotion
The importance and advantages of sales promotion can be understand from three point of view. They are— 1. Producer’s point of view 2. Intermediate point of view 3. Customer point of view Advantages to producer 1. The leads to organisation’s … Continue reading
Advertising v/s Sales Promotion
Difference Basis Sales Promotion Advertising 1. Objective To bring the gap between personal selling and advertising so that both can be effectively used as the ingredients of promotion mix. To inform the market about the product, to promote the product … Continue reading
Objectives of Sales Promotion
Many marketing objectives can be met through sales promotion such as— 1. As a mode of entry and to tap new markets. 2. To get new accounts. 3. To retrieve lost accounts. 4. To unload accumulated inventory. For eg. Akai … Continue reading
Sales Promotion Techniques
Meaning and Definitions of Sales Promotions American Marketing Association (AMA) defines sales promotion as “The marketing activities, other than personal selling , advertising and publicity that increases the consumer purchasing and dealer effectiveness such as displays , shows and exhibitions demonstrations … Continue reading
Xperia X10:First Android from Sony Ericsson
The Xperia X10 is the first attempt of Sony Ericsson at an Android phone.Android phones are becoming very much popular these days.We have seen many brands such as HTC,Motorola and Google themselves and it is very interesting how Sony Ericsson … Continue reading
Market Research Procedure
Marketing research procedure or process means a sequence of steps to be taken to initiate and complete the research study. In order to successfully initiate and complete any research study, is essential to first contemplate the steps. Each of these … Continue reading
Significance and Need of Marketing Research
Marketing research helps every marketer or entrepreneur to face the challenges of today’s competitive world: where plenty of new techniques are being used. Significance of marketing research can be well understand through the five reasons quoted by R.D. Crisp— 1. … Continue reading
Limitations of Marketing Research
Marketing research has certain limitations. Any marketing executive should be aware of these limitations so as to use marketing research in correct manner. These limitations are as follows— 1. Marketing Research is a means not an end –Marketing Research is … Continue reading
Objective of Marketing Research
1. Formulations of all marketing plans, policies, programmes and procedures. 2. It is employed for control and evaluation of these plans, policies etc. When they are bought into practice. 3. It is used in reducing or minimizing all marketing costs, … Continue reading
Characteristics of Marketing Research
1) Effective marketing research uses the principles of the scientific method. In this, careful observations, formulation of hypothesis, prediction and testing are included: 2) Marketing research develops an innovative way to solve problems. 3) Multiple methods should be taken into … Continue reading