competition. Everyone hates it, but it’s what makes it possible for you to have that AdSense revenue stream. Still, you may decide that you don’t like the idea of having your competitors’ ads show up on your site. You can stop that, you know. The Competitive Ad filter allows you to specify the URLs of [...]

When you’re installing your AdSense code, one of the most important things to remember is that you can’t change the AdSense code in any way. You can’t add to it, take away from it, or otherwise change it. Period. It’s not only against the AdSense policies, but it could also render the code useless. When [...]

You’re now in a position where you understand ad formats and you can generate the ad code. Does that mean you’re all set? Far from it. You still need to figure out precisely where to put all that nice HTML code you’ve just generated on your page and watch the dollars ad up. Getting code [...]

Does your company do offl ine “in-person” events? Like most organizations, does your company still do a lot in the non-connected world that is not ruled by browsers and media companies? If so, then it probably is in your interest to do the following: • Pay for new banners or posters that promote your newsletter. [...]

In case there was any doubt, Google set up guidelines for how and where ad units can be placed on your site. The policy document lists the particulars, but it’s safe to say that Google wants ads tastefully displayed and in context.  Google also doesn’t want visitors overwhelmed by the number of ads on a [...]

Need a few more guidelines for how your site should be designed? Not necessarily? Well, tough because Google’s giving a few more anyway. In this section of the program policies, Google outlines yet more no-nos. You can’t use pop-ups or pop-unders in your site design. (Pop-ups are those annoying little windows that pop up out [...]

Hexadecimal has its roots in both the Latin and Greek languages. Hex is a Greek term meaning six and decimal is a Latin term meaning tenth. Literally translated, hexadecimal could mean either six to the tenth or six times ten. Either translation is correct because hexadecimal is a computer term used to mean grouped by [...]

AdSense ad in your Web site. Now I want to show you how you can stray a bit from the beaten path so that you can come up with stuff other than the default settings.  1.  Point your browser to www.adsense.com and log on to your AdSense account. 2.  Click the AdSense Setup tab.  3.Select AdSense for [...]

Just in case you haven’t gotten this by now — AdSense success is all about the ads. Ad design and ad placement are crucial when it comes to AdSense, but the most important thing is that your ads don’t appear to be ads — as counterintuitive as that may sound.  I know; it’s nearly impossible [...]

Unless you’re populating your Web site with material that’s turn-of-the-century old, it’s a pretty good bet that you need to request permission to use an piece that’s been published elsewhere. To do that, you must first determine who holds the copyright.Most materials contain the copyright symbol (©) and then a by line. It usually looks [...]

 Google is certainly one of the most visible companies in the world. The number of people who watch Google in hopes that it will one day screw up is shadowed only by the number of people who are watching Microsoft hoping for the same. And because Google is such a target, the company needs to [...]

 When you hear extreme content, visions of something less than moral — or worse, less than legal — may come into your head. I understand the associations such a term may call up, but in the AdSense context, extreme content isn’t adult content, graphic violence, or even anything terribly controversial. Extreme content refers to large [...]

You don’t need a degree or any other fancy identifier to ensure that you have good content. You don’t even have to be a writer, although it helps. There are all kinds of ways to find the right content for your Web site. If you don’t want to write the content, try using a content [...]

You probably already have a Web site to which you want to add AdSense — and that’s a good move. Honestly, any site that’s well designed can probably benefit from AdSense. If you’re just building your site for the first time, you can do a number of things to optimize your site so that you [...]

The subject of public service ads has come uponce in this chapter already. Here’s the scoo  on public service ads. Basically, a public service ad is an ad that Google places in an AdSense ad block when there are no appropriate ads to be displayed in that space at that time. One time when you’re [...]