One very cool feature of Google Analytics is that it has reports that are specifically created for people who use AdWords to advertise. If you use AdWords (and many people who publish AdSense ads do), you can take advantage of reports, such as AdWords Campaigns, Keyword Positions, and Audio Campaigns, which allow you to specifically [...]
Continue reading → you now have a better grasp of the kinds of ad formats AdSense makes available to you. And, if you were really good and read the opening section in this chapter, you know all about generating the code for search boxes on your Web site. Generating the code for other types of AdSense ads works [...]
Continue reading → Themed units are basically text ads that have a specific theme. Google offers these around holiday times, and they just appear in your ad structure. You don’t have to do anything special to use themed units — they’re automatically enabled in your ads when you set up your AdSense account. You’ll find themes that surround [...]
Continue reading → AdSense for Feeds doesn’t currently have a designation on the AdSense Web site. In fact, if you’re not specifically searching for the topic, you won’t ever find it. And it’s not just the information that’s hard to locate. Anything related to your earnings or the performance of the ads is also non-existent. that will change [...]
Continue reading → As the popularity of blogs grew, so did the popularity of another technology, called a feed or RSS feed. Both of these terms refer to the same thing. Feeds are content that is pushed out to registered users who have signed up to receive them. The content that’s pushed out can be short teasers about [...]
Continue reading → The AdSense way of doing things is pretty much the same across all ad formats — visitor clicks ad, you get money. Mobile ads do have one wrinkle that you haven’t seen in other types of ads, though, and that’s the Click to Call link. This link allows visitors to click the link and place [...]
Continue reading → Placement is one problem that you’ll likely encounter with mobile ads. The format of a mobile Web site is already so small, so how do you place ads that catch the attention of mobile surfers? My suggestion is to place them near the top of the page. For example, if you’re setting up your mobile [...]
Continue reading → Okay, the technical mumbo-jumbo is out of the way. I don’t claim that what you’ve read so far in this chapter is everything there is to know about understanding mobile programming languages and protocols, and creating mobile Web sites. This is an AdSense book and it doesn’t cover everything mobile. If you want to know [...]
Continue reading → After you connect your AdSense and YouTube accounts, a new report appears on your Reports page. This report is for the video units, and it shows the same information for video units that you see for other types of AdSense ads: Page impressions Clicks Page click-through-rate (CTR) Page cost-per-thousand impressions Earnings You have the same [...]
Continue reading → Putting AdSense video capabilities into place on your Web site differs a little with each different type of video capability AdSense offers. The simplest path to take involves using click-to-play video ads, whereas AdSense for Video is definitely a bit trickier. Implementing click-to-play video ads is as simple as choosing the right format (large rectangle, [...]
Continue reading → In many ways, WordPress is different from other kinds of blogging programs. At its core, WordPress is a good blogging program; but because it’s so customizable at the code level, it has much more power than other blogging applications. That also happens to mean that some things just aren’t as easy with WordPress. Installing an [...]
Continue reading → let me come right out and say it: Multiple ads do not have to be identical. You can have one ad in your text and a different kind of ad at the top of your page and another kind of ad in a sidebar, if that’s what works for your Web site In fact, that [...]
Continue reading → Google Analytics is Google’s free Web site traffic analytics program. It’s easy to use and provides a wealth of information about the visitors to your site, so don’t let its dry-as-dust name scare you away from using it., including where to get the application and how to make it work with your Web site, but [...]
Continue reading → The language that you use in your content can be addressed on a couple different levels. First, is the what language do most of your readers speak level. Obviously, this level is completely out of your control. It makes no sense at all to create content for your site in English if most of your [...]
Continue reading → Great content — what a terrible, horrible phrase. What, exactly, constitutes great content? Isn’t “great” content kind of like a college (or a high school) literature course? Remember those? You go to this class, and theinstructor thrusts a book at you and says, “You must read this and tell me what it means.” Great. I [...]
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