Your earnings with video units aren’t much different from the earnings that you generate with other types of AdSense ad units. The difference is all in the display.
With video units, you have two opportunities to earn from your placement. The first involves the banner-type ads that appear at the top of the video player, and the second comes from the text overlay ads that appear on the bottom 20 percent of the video player. When your site visitors click either of these ads, you get paid.
Some video units also have the cost-per-impression model — also called a cost-per-thousand-impression model because payment is based on the number of times an ad or video is viewed, divided by 1,000 — which means all that’s necessary for you to get some earnings out of this is for someone to view the video. Like all cost-per-impression ads, those are doled out by AdSense to sites that generate very high levels of traffic and stringently meet the requirements that advertisers have set forth
You never know for sure when cost-per-impression ads are displayed, so all you can do is steadily build your Web site traffic and hope that they’re displayed when you’re having a nice spike in traffic. If you do happen to notice when a cost-per-impression ad is displayed, you can always try to drive traffic to your site. You never know how long the ad remains on your site though, so whatever efforts you take should be ones that have quick results.
