I ‘ll explain how you’ll conduct business through the Internet, if applicable. In every situation, it will be important to maintain a website to have a method of introducing the company. In addition, a description of products and services and a method of contacting key personnel at the company will provide a basic connection to the company. One opportunity to take advantage of is to use some of the information in the business plan to populate the website. If you choose to sell products and services from your website, an e-commerce section can be built in, including credit cards for payment.
Management Team Summary
In this section you’ll want to include each key member of the company management team, their qualifications, their accomplishments, and their commitments to the business success. This information is especially valuable for investors and customers as they determine whether they will do business with the company. This information offers a degree of credibility for the management of the company, so it should be prepared with careful details and projections of strong leadership skills.
Financials
Since finance is considered by many as the language of business, this section is critical to the startup and day-to-day management of the company. The information presented here will be integrated with overall reporting of company financial results, and will provide specifics to the subfunctions of the company to set their annual goals. The centerpieces of this information are the profit and loss/income mstatement and the balance sheet.
Total Revenues
Cost of Goods Sold/Gross Margin
-Operating Expenses/ Income Before Taxes and Interest (IBTI)
Taxes and Interest
Net Income (or Loss)