Choosing AdSense for Content or AdSense for Search

I make putting the code on your Web site sound really easy because it is. Before you get to the whole cut-and-paste part, you’d best understand a few things about AdSense ads, and it’s these facets of the ads that can be confusing.

First of all, you have to decide whether you’ll use AdSense for Content or
AdSense for Search. (I don’t talk too much about AdSense Referrals, Video
Units, or AdSense for Mobile, just yet. To make the decision, you need to know how the two differ, so here goes: The difference between AdSense for Content and AdSense for Search lies in how your ads are displayed.

AdSense for Content displays linked ads —ads that contain links that
lead to the advertisers’ Web sites — in text or graphical formats on your
pages.

AdSense for Search displays a search box on your Web site that site visitors can use to search for additional information if they don’t find what they need on your pages.

Figure  shows an AdSense for Content ad and an AdSense for Search
ad side by side.
AdSense for Search is a tough sell. Not because it’s not useful. Many people
like having the option of searching for what they need right from the page
they’re on. However, the fact that it takes two clicks before you get paid
turns a lot of folks off

Figure : AdSense for Search is completely different from AdSense for Content