The Google search engine, found at www.google.com, processes hundreds of millions of searches per day. Every one of those searches represents a human being trying to solve a problem or satisfy an itch through finding the right information on the World Wide Web. The AdWords program allows advertisers to purchase text and links on the Google results page (the page the searches sees after entering a word or phrase and clicking the Google Search button)
You pay for the ad only when someone clicks it and visits your Web site. The amount you pay for each visitor can be as low as one penny, or as high as $80, depending on the quality of your ad, your Web site, and the competitiveness of the market defined by the word or phrase (known as a keyword, even though it may be several words long) typed by the visitor.
? Line 1: Blue underlined hyperlinked headline of up to 25 characters
? Line 2: Description line 1 of up to 35 characters
? Line 3: Description line 2 of up to 35 characters
? Line 4: Green display URL (URL stands for Uniform Resource Locator, the way the Internet assigns addresses to Web sites) of up to 35 characters The fourth line, the display URL, can differ from the Web page your visitor actually lands on.